Built by PI attorneys who wanted better.
EsqFlow was built in Boca Raton, Florida by two practicing attorneys, Billy Passalacqua, Esq. and Lubomir Panayotov, Esq., who got tired of watching PI cases get forced through software built for someone else.
General platforms treat a personal injury file like any other data record. It is not. A PI file is alive. It moves in high-stakes stages, it lives and dies on medical records and insurance coverage, and every critical word inside it belongs to an attorney.
Instead of building another rigid CRM that forces your team to change how they work, we built the exact opposite: a system that gives your firm the direct tools to train it for your specific flow.
Meet the founders
Billy Passalacqua, Esq.
CO-FOUNDER & PI ATTORNEYBilly's active personal injury practice keeps the product honest. Every feature, from intake through demand and settlement, is forged on real, active PI files. His guiding principle: nothing leaves the platform without direct attorney review and approval.
Lubomir Panayotov, Esq.
CO-FOUNDER & LEGAL TECH LEADWith a deep background in personal injury, AI law, legal technology, and blockchain, Lubomir commands the system architecture of EsqFlow. He leads the workflow-embedded intelligence that surfaces the right file to the attorney at the exact right moment.
Shaped by working PI attorneys
Before opening public access, we put EsqFlow in front of a handful of practicing PI attorneys and asked two blunt questions: what do you like, and what do you hate?
What they liked stayed. What they did not like was completely rebuilt.
That continuous feedback loop is the product. The medical chronologies, the treatment gap flags, the automated demand builder, and the per-matter pricing model all came directly out of the real-world needs of active law firms. We do not ask you to adapt to our tech: we give you the canvas to train the system around the way your team already wins.
What we believe
❌ No side-chatboxes
Attorneys and staff should not waste time prompting an AI chatbot all day. The intelligence should not sit off to the side; it is built into the workflow. It knows the case file, knows the stage of the case, and automatically brings the work to you.
⚖️ Attorney approval on everything
Technology should empower lawyers, not replace judgment. Every output generated by your trained system remains a strict draft until human review. Demand structures and settlement amounts are always exclusively set by the attorney.
🔒 Absolute data privacy
Your firm's secret sauce stays yours. Your records, data, templates, and style remain completely isolated to your secure workspace. Your data is never shared, never exposed, and never used to train another firm's system.
🎯 Pricing that shares the risk
Personal injury firms operate on contingency, so your software should live in the same world. We threw out the traditional SaaS playbook of rigid contracts and monthly per-user fees. Instead it is $299 per matter, completely refunded if the case does not settle. Read more about why we price this way.
Take control of your Flow.
See what happens when you stop buying software and start training your own system. Reach us directly at info@esqflow.ai or call (305) 465-0281.
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